Recycling is a huge part of our culture now.  We recycle paper, plastics, metals, electronic equipment, the list goes on.  Recycling can be very very beneficial for a business.  The best thing a company can recycle is their customers. Let me explain.  As a business owner you know that it takes a lot of work [...]

Often times when trying to figure out what gift to give we can spend days racking our brains to find the “Perfect” gift. But what is a “Perfect” gift?  Is it an expensive trinket? An exotic trip?  I think sometimes the “Perfect” gift can be perfectly simple.  Here’s what I mean. Last month I celebrated [...]

More and more companies of all sizes have a lot of focus on branding themselves.  Now I don’t mean with a hot branding iron.  I mean that they have created something that makes them stand out from their competitors. Be it a specific type of product, a logo, specific colors denoting their business or a [...]

As we exit one year and enter another it is important that we look back at how our business has grown and evolved over these past 12 months. If your business has grown and expanded as planned that is fantastic, I congratulate you.  If you failed to see the growth you had anticipated, don’t give [...]

Often times we feel like we are begging our customers to do business with us.  And with companies who perform the same or similar  service as you  do being just a Google search away it’s easy to see why we feel we have to beg. Well put your begging cup away because there are other [...]

Many business owners and managers think that the only reason that their business exists is to offer a product or service to their customers at a fair and competitive price.  And while that is in  fact true, your job is also to create customers to buy those products. But getting customers in the door to [...]

In order to keep new customers coming in and, more importantly, keeping the customers that you already have coming back, there are some simple  steps you can follow: 1.Always give maximum product quality. Getting to know what your customers expect and being able to constantly change to meet those needs will keep your customers coming [...]

Almost every business owner or manager will tell you that having loyal customers is the key to a successful business.  If that’s true then what are they doing to keep those customers coming back? Most will tell you that they send emails or newsletters on a regular basis to keep in touch.  Others will say [...]