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The marketing department of your company has two responsibilities:

1. Bring in new customers
2. Keep your existing customers coming back.

Neither of those jobs is easy, especially if your marketing department consists only of you.
Everyone knows that the most common way to bring in new customers is to advertise. The problem with that is advertising can be very expensive and comes with no guarantees. The truth is, it is very difficult to measure the success of any advertising campaigns.

Now once you have a customer it is imperative that you keep them. The problem is most customers have no loyalty. They will go where the “sales” are or stop at the most convenient location. You try to provide the best possible service, quality products at competitive price, just like EVERY OTHER company out there. They just had no reason to come back to you.

So what do you do? How do you solve the problem without breaking the bank? Giving business gifts and giveaways is an excellent way not only to thank existing customers and to bring in new business but also to promote your products and services. Why? Everyone loves to get a gift. People will flock to a location that gives something away and they will remember where they received it from, they will even show it off to their friends and at the same time promote your business.

Receiving a gift makes people feel good about the company that gave it to them, especially if they see it as something of value or it has a usefulness to them. Thanking people with a gift for being your customer gives them a sense of loyalty to you and every time they use that gift it will help to solidify that relationship. Everyone also likes to be appreciated. When you promote your business using gifts you are getting a much better return for your advertising dollar. It won’t be a 30 second commercial or a discarded print ad, it will be the gift on their desk, in their kitchen or den that continuously reminds them of you. So when they need your type of product or service who do you think they will think of first?
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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike