Recycling is a huge part of our culture now.  We recycle paper, plastics, metals, electronic equipment, the list goes on.  Recycling can be very very beneficial for a business.  The best thing a company can recycle is their customers.

Let me explain.  As a business owner you know that it takes a lot of work to get a customer to do business with you.  With almost any product or service available at the click of a mouse it’s a battle to get them in the door (or virtual door) let alone get them to come back.

So where do our customers go?

• Approximately 1% of your customers will not return or refer others because they will die. Well you can’t stop that one!
• Roughly 3% of your customers will move away and unless your a national chain you will lose that business also.
• About 5% develop other friendships.  You may be the best realtor in town but if your customer marries another realtor your luck has run out.
• Approximately 14% of your customers will leave because they are dissatisfied with the product.
• Around 68% of your customers don’t come back because they perceive an attitude of indifference from you, they don’t feel appreciated. It’s the silent killer of your business. This is the single biggest reason why customers don’t come back. Often you don’t even know it’s happened.

So there you have it.  About 3/4 of your customers leave you because you have failed to show them that you appreciate their business.

Here’s the big question, and yes you already know the answer.  Is it less expensive and frustrating to try to get new customers to buy from you? or to simply recycle the ones you have and get them to come back?

Take a minute to send a card, give a gift or just tell them to their faces that you appreciate them doing business with you.  That simple thing will keep them coming back for a very long time.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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Often times when trying to figure out what gift to give we can spend days racking our brains to find the “Perfect” gift.

But what is a “Perfect” gift?  Is it an expensive trinket? An exotic trip?  I think sometimes the “Perfect” gift can be perfectly simple.  Here’s what I mean.

Last month I celebrated my birthday.  Being as I have done this for the last 49 years in a row I didn’t think much of it.  That is until I started receiving birthday wishes from friend and family on Facebook.

Now I thought it was nice after 2 or 3 of them had been posted.  After 15 or so I started to think that it was pretty cool that people, my friends, would take the time to wish me well.  As I reached 75 birthday wishes I was feeling quite emotional.  How awesome was it that all these friends and family were taking time out of their day the wish ME a happy birthday!

I know, it was only on Facebook.  I mean how long could it possibly take to type “Happy Birthday”?  How much effort is really involved in that?  You see, that doesn’t matter. No one bought me an expensive gift.  They didn’t take me on a trip or out to a fancy dinner.

Instead they took a minute out of their lives to wish me a happy birthday.  That minute may not have meant much to them but the fact is they gave that minute to me and that means the world.  The feelings of love, appreciation and friendship touch me today, a month after the event has passed.

Sometimes it’s the simplest of gifts that mean the most and last the longest.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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More and more companies of all sizes have a lot of focus on branding themselves.  Now I don’t mean with a hot branding iron.  I mean that they have created something that makes them stand out from their competitors.

Be it a specific type of product, a logo, specific colors denoting their business or a reputation of how they treat their customers.  Any one or all of those things can signify branding.

What is it for your business?  Does your logo never change and is it incorporated into everything you use for advertising and promotions, kind of like McDonald’s Golden Arches?

Do you have a specific and unique color scheme for your company that lets people know at a glance that it’s you, like Century 21′s yellow and black?

Perhaps you have a reputation of always taking the time to remember, thank and appreciate your customers for giving you their hard earned money and right now we do know that it is HARD EARNED.

Whatever your branding is be sure to keep it up until it becomes a part of who your company is.  You want people to know that when they see that color, when they hear that jingle or when they hear your name that they think of you right away and that it is in a positive light.
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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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As we exit one year and enter another it is important that we look back at how our business has grown and evolved over these past 12 months.

If your business has grown and expanded as planned that is fantastic, I congratulate you.  If you failed to see the growth you had anticipated, don’t give up, simply reset those goals.  Take a hard look at what worked and what didn’t and make those course corrections.

It doesn’t matter if you are resetting goals or reaching for new ones, one thing that never changes is the fact that your customers want to be acknowledged and appreciated.  So what ever plan you are implementing be sure to incorporate a plan of appreciation.

Throughout the year take time and make plans to send thank you gifts to your customers.  A small gift, personal letter or email can make all the difference between a casual shopper and a loyal engaged customer.

Take the time to recognize your customers and show them appreciation for their business and they will be loyal and will be the best form of advertising you could ever ask for.

Make it a great year!
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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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Often times we feel like we are begging our customers to do business with us.  And with companies who perform the same or similar  service as you  do being just a Google search away it’s easy to see why we feel we have to beg.

Well put your begging cup away because there are other options.  When you are desperately trying to keep your customers coming back you look exactly that way, desperate, and your customers can see that.

Instead of begging them just appreciate them.  Thank them when they enter and exit your business or, if your don’t have a physical location, whenever you speak to or meet with them.    Gather as much of their personal information as possible, name, address, email, phone number, birthday, etc.

When you have that information you can send them thank you emails or notes.  You can send special offers to them for their birthdays or anniversaries.  You can even send them  “Just thinking about you” emails and notes.

By simply showing your customers that you appreciate them through acknowledgment both verbally and physically, with gifts and notes you will create not only customers that come back to you but customers that send their friends and relatives to you.

After all everybody likes to get an attaboy sometimes.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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Many business owners and managers think that the only reason that their business exists is to offer a product or service to their customers at a fair and competitive price.  And while that is in  fact true, your job is also to create customers to buy those products.

But getting customers in the door to spend money is just half of the battle.  The real goal is to get your customers to be happy enough with you that not only do they come back, but that they create more customers for you.  You need to create customers who create customers.

So how do you get customers to come back and bring friends and family?

First, stay in touch with your customers.  Newsletters, personal emails or cards, questionnaires or a simple phone call.  Personal emails or cards, I feel, are the best.  Having customers fill out questionnaires either in your store or on email is fantastic.  What better way to find out what your customers want than to ask them?  Personal phone calls can be a challenge with todays lists of  phone call opt-outs, however there are professional companies that can make those call for you.

The second way is using gifts.  Everyone like to receive a gift and sending personal gifts to your customers makes you stand out from your competition.  I don’t recommend sending out discounts to your store, instead offer a complimentary gift with no strings attached or a physical gift sent to their home.

Third, simply ask for referrals.  Let your customers know that you appreciate referrals and if they are happy with your service you would like them to tell their friends and family.

Another great way to get feedback from and stay in touch with your customers is social media, ie; Facebook, Twitter, etc.  Having a fan page, posting special promotions or customer surveys can be done easily and inexpensively through social media.  If your not using it you are missing the boat.

There are many ways to keep your finger on the pulse of what your customers want and expect and in doing so you will keep them happy and in turn they will tell everyone about you.

BB

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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In order to keep new customers coming in and, more importantly, keeping the customers that you already have coming back, there are some simple  steps you can follow:

1.Always give maximum product quality.

Getting to know what your customers expect and being able to constantly change to meet those needs will keep your customers coming back.  Your customers are satisfied when what they receive in both service and product quality  surpass their expectations.

This is basic stuff.  Many companies try all kinds of gimmicks to keep customers yet they ignore this simple “rule”.  When your customers pay for something, they expect, and deserve, great service and quality products.  That’s what you expect when you shop isn’t it?

2. Under Promise and Over Deliver.

It used to be that it was easy to keep a customer.  Either you were the only store of it’s kind in town or the only one that carried that particular product.  Today with all the competition, both neighboring stores and online customers can be quick to go from one store to another with no regard to loyalty. Today you have to work hard at keeping your customers and that means staying one step ahead of your competition.

Things you can do include offering more value for less cost handle your customers questions and complaints quickly and fairly, get your customers engaged with your company by asking them what they want in a company and how you can better serve them.

3.Communication with your Customers is Key.

Keeping open communication with your customers gives them a feeling of belonging.  They feel more like it is their company.  They will be more loyal and refer more family and friends because they know that you care about them.

Loyal customers means more initial sales and more repeat business.  It also means that they will talk about your company more and that creates more business without the extra expense of advertising. Word of mouth is the most powerful form of advertising and a customer who feels a part of your business will tell his friends.

“Executives are finding that the
winning differentiators is no longer
product or price, but the level of
customer engagement relative to
the competition.”
– Rama Ramaswami, Senior Editor,
Economist Intelligence Unit

Keep your customer involved with your business and make them feel like family and you will have a customer for life.
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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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Almost every business owner or manager will tell you that having loyal customers is the key to a successful business.  If that’s true then what are they doing to keep those customers coming back?

Most will tell you that they send emails or newsletters on a regular basis to keep in touch.  Others will say that they use a discount program to show their appreciation.

It’s not to say that these are bad things but they are not enough.  To create loyalty and get your customer engaged with you takes effort and planning.  Creating strong relationships is one of the most critical ways to retain more of your customers and grow your business faster because happy customers` will use you more and refer friends which will give you a tremendous competitive edge over your competitions.

Here are some statistics showing that challenges that businesses face today:

• Each year the average company loses 10-15% of its customer base
– Bain & Company
• “84% of customers who leave, do so because of poor service”
– Forum Corp
• “A typical business only hears from 4% of its dissatisfied customers—the other 96% leave, 91% for good”
– Jim Barnes, “Secrets of CRM”

By understanding why your customers are leaving you and how you can retain them is priceless information.  The best way to find out what they want is to ask them, read the article ” You Just Need To Ask ” 11/19/2010

The sooner you know what makes your customers tick, the sooner you can begin to cultivate a strong and long lasting relationship to keep your business alive in any economy.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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So, the Holiday Season is upon us.  We start to think about all the people we need to get gifts for, kids, grand kids, aunts, uncles, parents, the list seems endless.

How do we determine what to get those people, especially when we may not see them too often and don’t really know their likes or dislikes?  For some of those people on your list you probably know enough about them that you have a pretty good idea of what they want or need.  For the others you could guess, but the best way is to ask.  Ask their parents or spouses or friends.

The most important thing is to put some thought into what you buy.  To just go out and grab something off the shelf because you need to get them something is a waist of your money and they won’t appreciate it.  I know I know, it’s the thought that counts, right?  Wrong!  The only thought that counts is if they think you actually cared about what you were getting them.

Here’s my thought.  Do a little home work and find out what your recipient wants or could use.  Giving something that they want but would never buy for themselves or something that they can use as a family is always a good route to take.  Take the time to know their tastes, decoration style and hobbies.

Let me tell you a story.  One year my wife and I were given an Asian style vase.  It was colorful and beautiful but it did not go with ANYTHING we had in our home.  I was ready to pack it in the back of a closet but my wife, bless her heart, chose to put it on a shelf next to some other nick nacks.  As you have probably guessed it came from someone on her side of the family.  I would have appreciated a simple card more than the vase because the card would have taken some though and consideration while the vase appeared to be something that was just grabbed at the last minute.

It is the thought that counts, the recipients thoughts.  Do they think you really cared or think you were just grabbing any old thing to give to them so you didn’t show up empty handed?

This year take time to put thought and consideration in the gifts you give, be it for family, friend or business.  Your thoughtfulness will be appreciated.

Have a Happy Holiday.
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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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Gift exchanges between co-workers can help  promote a relaxed work environment as well as add some fun and excitement into the workplace .

Gift giving  at work, like any other gift exchange,  can be fun and enjoyable . Here are some rules,  or guidelines as it were, to follow to  ensure that everyone has a good time and nobody gets their feeling hurt.

1. The reason that we have gift exchanges at work is to build relationships between co-workers there by creating a pleasant atmosphere to work in.  Gift giving in the office should not be considered  an opportunity to try and bribe your boss or anyone with expensive gifts. You can’t buy friendship, at least not the right kind of friendship.

2. Now this is very important.  If there is a dollar amount limit on the gifts to be purchased DO NOT EXCEED IT!  For some buying that one extra gift at the holidays can be financially stressful, also you don’t want to appear to be trying to buy your way into someones good graces by getting something expensive.

3. Spend some thought when buying gifts. Don’t rush into the store at the last minute to purchase gifts. Take some time to find something that the recipient would enjoy. Knowing something about the person for who you are buying a gift helps in selecting a gift that will indeed be appreciated.

4. Stay away from buying personal items such as lingerie when buying gifts for work. Perfume used by women is a personal use item. Unless you know the person well and what perfume they use don’t buy personal cosmetic items. You may love a certain perfume but others may not share your taste not to mention that giving personal gifts can often send the wrong message to not only the recipient but to others in the office or a spouse.

5. Do not leave your gift in the bag you bought it in. Gift wrapping gives a classy and elegant look to any gift when done right.  There are many simple and inexpensive ways to wrap a gift. Don’t forget to include a signed gift card when giving a gift. You will be surprised how many people include a gift card and forget to sign it.

Remember to stay within the agreed upon budget, avoid gifts that are too personal and keep in mind the tastes of the recipient not yours. Following these tips will ensure a fun and memorable time for all.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike