How To Motivate In Today’s Economy

Most companies have one or more formal reward programs in place for recognizing employee performance. Although most programs typically recognize only a small number of employees, for those employees the experience is significant and motivating… and the public acknowledgment can help to shape the future aspirations of other employees as well.

One way to build anticipation and momentum in obtaining certain desired behaviors is to create an employee reward program through a contest of some sort. The desired behavior is typically described along with other requirements, and the rewards are made explicit. Keys to a successful employee contest include:

  • Promoting the program and its purpose.
  • Setting realistic, achievable and measurable goals.
  • Limiting the contest to a short period.
  • Keeping contest rules uncomplicated.
  • Ensuring that prizes are desirable to employees.
  • Linking rewards directly to performance.
  • Giving rewards and recognition promptly.

Prizes to crown an employee reward program should meet most of the following criteria:

  • Have lasting value.
  • Reflect the effort and quality of the recipient’s performance.
  • Inspire pride of ownership.
  • Be useful.
  • Suit the personal taste of the recipient.
  • Reflect the best image of the company.

While the details referenced here are primarily focused on employee reward programs, variations can also work well with independent contractor, vendors, and even customers and clients.  Motivation is a powerful tool and when used properly can help you get the results you desire.

About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
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3 Comments »

  1. Comment by Lisa Raymond — June 16, 2010

    Great post, Sally! I think sometimes, in the rush to say thank-you, we forget the gift really must have value, and not just by our standards alone. Thanks for the tip!


  2. Comment by Deb Augur — June 16, 2010

    Hi Sally,

    This is really a great post. I think a lot of employers fail in this category.

    As an independent contractor now, as well as employer and employee in the past, I have to say that prompt recognition and appreciation are two of the best motivators! And many don’t think that it’s all that important.

    People work best when they are recognized for their contributions!


  3. Comment by Sally Liddicoat — June 17, 2010

    Thank you both for your input!

    Lisa – making sure a gift has value is definitely overlooked very often.

    Deb – timing is everything. Not only is it important to recognize accomplishments, it’s can be very demotivating if it’s not done properly. Promptness is key. You could do everything else right, but if you waited a year… lol! It just doesn’t work.


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