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Almost every business owner or manager will tell you that having loyal customers is the key to a successful business.  If that’s true then what are they doing to keep those customers coming back?

Most will tell you that they send emails or newsletters on a regular basis to keep in touch.  Others will say that they use a discount program to show their appreciation.

It’s not to say that these are bad things but they are not enough.  To create loyalty and get your customer engaged with you takes effort and planning.  Creating strong relationships is one of the most critical ways to retain more of your customers and grow your business faster because happy customers` will use you more and refer friends which will give you a tremendous competitive edge over your competitions.

Here are some statistics showing that challenges that businesses face today:

• Each year the average company loses 10-15% of its customer base
– Bain & Company
• “84% of customers who leave, do so because of poor service”
– Forum Corp
• “A typical business only hears from 4% of its dissatisfied customers—the other 96% leave, 91% for good”
– Jim Barnes, “Secrets of CRM”

By understanding why your customers are leaving you and how you can retain them is priceless information.  The best way to find out what they want is to ask them, read the article ” You Just Need To Ask ” 11/19/2010

The sooner you know what makes your customers tick, the sooner you can begin to cultivate a strong and long lasting relationship to keep your business alive in any economy.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

So, the Holiday Season is upon us.  We start to think about all the people we need to get gifts for, kids, grand kids, aunts, uncles, parents, the list seems endless.

How do we determine what to get those people, especially when we may not see them too often and don’t really know their likes or dislikes?  For some of those people on your list you probably know enough about them that you have a pretty good idea of what they want or need.  For the others you could guess, but the best way is to ask.  Ask their parents or spouses or friends.

The most important thing is to put some thought into what you buy.  To just go out and grab something off the shelf because you need to get them something is a waist of your money and they won’t appreciate it.  I know I know, it’s the thought that counts, right?  Wrong!  The only thought that counts is if they think you actually cared about what you were getting them.

Here’s my thought.  Do a little home work and find out what your recipient wants or could use.  Giving something that they want but would never buy for themselves or something that they can use as a family is always a good route to take.  Take the time to know their tastes, decoration style and hobbies.

Let me tell you a story.  One year my wife and I were given an Asian style vase.  It was colorful and beautiful but it did not go with ANYTHING we had in our home.  I was ready to pack it in the back of a closet but my wife, bless her heart, chose to put it on a shelf next to some other nick nacks.  As you have probably guessed it came from someone on her side of the family.  I would have appreciated a simple card more than the vase because the card would have taken some though and consideration while the vase appeared to be something that was just grabbed at the last minute.

It is the thought that counts, the recipients thoughts.  Do they think you really cared or think you were just grabbing any old thing to give to them so you didn’t show up empty handed?

This year take time to put thought and consideration in the gifts you give, be it for family, friend or business.  Your thoughtfulness will be appreciated.

Have a Happy Holiday.
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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

Gift exchanges between co-workers can help  promote a relaxed work environment as well as add some fun and excitement into the workplace .

Gift giving  at work, like any other gift exchange,  can be fun and enjoyable . Here are some rules,  or guidelines as it were, to follow to  ensure that everyone has a good time and nobody gets their feeling hurt.

1. The reason that we have gift exchanges at work is to build relationships between co-workers there by creating a pleasant atmosphere to work in.  Gift giving in the office should not be considered  an opportunity to try and bribe your boss or anyone with expensive gifts. You can’t buy friendship, at least not the right kind of friendship.

2. Now this is very important.  If there is a dollar amount limit on the gifts to be purchased DO NOT EXCEED IT!  For some buying that one extra gift at the holidays can be financially stressful, also you don’t want to appear to be trying to buy your way into someones good graces by getting something expensive.

3. Spend some thought when buying gifts. Don’t rush into the store at the last minute to purchase gifts. Take some time to find something that the recipient would enjoy. Knowing something about the person for who you are buying a gift helps in selecting a gift that will indeed be appreciated.

4. Stay away from buying personal items such as lingerie when buying gifts for work. Perfume used by women is a personal use item. Unless you know the person well and what perfume they use don’t buy personal cosmetic items. You may love a certain perfume but others may not share your taste not to mention that giving personal gifts can often send the wrong message to not only the recipient but to others in the office or a spouse.

5. Do not leave your gift in the bag you bought it in. Gift wrapping gives a classy and elegant look to any gift when done right.  There are many simple and inexpensive ways to wrap a gift. Don’t forget to include a signed gift card when giving a gift. You will be surprised how many people include a gift card and forget to sign it.

Remember to stay within the agreed upon budget, avoid gifts that are too personal and keep in mind the tastes of the recipient not yours. Following these tips will ensure a fun and memorable time for all.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

It doesn’t have to be a special occasion to give a gift. Gifts can be used year round and given to clients, business partners or customers. They can be used to show appreciation to your clients and employees. The question is how do you choose a gift that is remembered and will strengthen the relationships?

1. Be sure it’s something they will use!
The gifts you give should be useful. Don’t just add to the pile of stress balls, pens and key chains that get lost in the back of their desk drawers. Instead, choose something that your clients will actually use … frequently.

2. How about something with some meaning behind it?
Give a gift that will appeal to some aspect of their life, one that you know about through your relationship with him or her. For example, if you know that they spend a lot of time with their family choose something they can all enjoy. When you pay special attention like this and give a gift with meaning it will go a lot further than a logo emblazoned keychain.

3. Perhaps a gift that is helpful!
Everyone loves to receive gifts, especially a gift they can use to make their lives a little easier. Why not give a business publication or subscription or specialty tool related to their business? If you give a gift that shows that you actually took a minute to put some thought toward it will go a very long way, and will be appreciated.

4. How about some non-business quality time with your client?
Sometimes a social gift is perfect for the occasion. If your client likes football, give him tickets to a Cardinals game. Maybe take them to dinner before the game, and while you will probably talk a little business, you will still be building relationships. Heck, you can even have them invite a spouse or friend so you can get to know the important people in their lives and create an even stronger relationship with them.

5. Have some fun!
On occasion it’s ok to give a plain old fun gift, just keep it tasteful.  They say laughter is the best medicine; it’s also a great way to build relationships. Everyone likes to have some fun, and if it can be incorporated into work, even better. Sharing a laugh is one of the strongest relationship building tools I have found.

Regardless of what kind of gifts you give to build relationships and show appreciation, the whole point is to keep good employees with you and to keep your clients from moving on to the competition as well as to refer business to you.

Remember the gift that helps you further your relationship is a powerful gift.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

Yesterday was a holiday and I received one of the best gifts that I have ever received, and it wasn’t done on purpose.

My wife hooked up with an old friend that neither of us has seen or talked to in about ten years.  They went out for the evening  and spent about seven hours catching up.

The next morning, we all -my wife and I, our friend and our two children, went out for breakfast.  It was nice for me to see her and catch up as well.

Later in the day our long lost friend and some other friends came over for  dinner.  We barbecued, played card games and made homemade ice cream.

We sat around the patio, joking and talking, enjoying the beautiful weather and each others company.  We ended about 11:00pm and all went home.

After all that your probably wondering what’s this “Best gift ever” is.

The gift was time.  Quality time spent with friends and/or family.  After everyone had left I was sitting there thinking how nice it was to to spend the day, not only celebrating our Nations Independence but to spend it with people who are important in our lives.

So take the time to give the gift that really costs you nothing, yet you can’t put a price on it.  No amount of money can take the place of time well spent with others.

Call a friend, a brother, sister or mother.  Get together and spend some time talking about old times and times to come.  Share your goals and dreams with one another. It truly is the gift that keeps giving.

Without friends, no one would want to live, even if he had all other goods…Aristotle

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

When it comes time to get a gift for a family member or friend how do you decide what to get.  Well you take into consideration their likes and dislikes, hobbies or interests.

You choose something that, based on your intimate knowledge of them, you know they will enjoy.

But what about when it comes to business gifts?  How do you make a good choice when you may not know that much personal information about your recipient?  One way is to guess.  Get a gift and hope for the best.  However, you may not get them a memorable gift or a gift they can use.  It might just be something they will toss away or give to somebody else.

The best  choice for a gift is one that the recipient makes for themselves.  But how do you do that?

Easy!  Our Gift Collections make giving business gifts and incentives easy by offering the Gift of Choice. With these collections, recipients choose their own gift from a wide selection of top-quality, brand-name merchandise by redeeming them online. It’s the perfect solution for small to mid-size businesses – and virtually every budget, occasion, and event!

How do they work?

It’s simple and convenient for your business. You just:

1. CHOOSE the budget range you want to stay within.
2. BUY a Gift Collection on line or from your sales associate.
3. GIVE the gift to the recipient to redeem for their perfect gift!

Then, the recipient:

1. DISCOVERS and browses their Gift Collection online.
2. SELECTS the perfect gift from the many name-brand items.
3. RECEIVES the gift shipped right to their door, free of charge.

Here are some occasions when these Gift Collections work amazingly well:

• Sales incentives
• Holidays
• Employee weddings/new baby
• Customer thank you
• New customer welcome
• Corporate events
• Promotions
• Service awards
• Employee acknowledgment
• Safety awards

Here is what these Gift Collections can do for your business?

They can be given to employees, co-workers, supervisors, managers, customers, business associates, and service providers to help:

• Increase productivity
• Generate sales increases
• Improve morale
• Strengthen employee performance
• Create a safer workplace
• Inspire great ideas and suggestions
• Develop loyalty and dedication
• Enhance work environment

Why give these Gift Collections?

Well they have been rewarding, motivating, and inspiring employees and customers for nearly 40 years, and they are trusted by businesses because they offer:

• 180-day Satisfaction Guarantee
• Easy online redemption
• Popular brand-name gifts
• No minimum order required
• Monetary value not displayed to recipient
• Saves the time and expense of shopping for gifts

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike