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Whether you are looking to create a bigger list of prospects or generate an increase in your company sales, contests are a great catalyst to accomplishing your goals.

Contests come in many forms and can be done both online and off. The possibilities are endless. Below are just a few ideas to get you started:

Drawings – entrance requires a form to be filled out that just includes a name and email address. You can always ask for more later, but asking for alot of personal information up front will reduce your entries.

Q & A – ask a simple question that must be answered in order for an entry to qualify. Again, do not ask for more than a name and email address (and of course the answer to the question). When using Q & A online, changing the question daily will encourage people to come back. They return daily to have another entry in the contest, but they will also return for the question!

Trivia – this type of question requires more thought. You may ask something related to your business. This may reduce the number of entries you receive compared to a simple drawing and because the answer is specific to your business, it may discourage some. You can, however, choose to be more general in your question.

Scavenger Hunt – hide graphics or a specific word on different pages within your website. Provide clues from one item to the next. Don’t make them too hard or people will give up. If you provide good clues people will be able to keep moving all around your site to find them all. You can make things even more interesting by placing a letter on each graphic and requiring that the contestant unscramble the letters to form a word.

Running a contest can be a great traffic booster, a way to grow your subscriber base and can also increase sales. Once you have decided which type of contest your are going to run and have put all the details together, be sure to get the the word out to your customers and prospects and through social media. And don’t forget to publicize the winner once the contest is over. You will surely be happy with the results you receive.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally

Most companies have one or more formal reward programs in place for recognizing employee performance. Although most programs typically recognize only a small number of employees, for those employees the experience is significant and motivating… and the public acknowledgment can help to shape the future aspirations of other employees as well.

One way to build anticipation and momentum in obtaining certain desired behaviors is to create an employee reward program through a contest of some sort. The desired behavior is typically described along with other requirements, and the rewards are made explicit. Keys to a successful employee contest include:

• Promoting the program and its purpose.
• Setting realistic, achievable and measurable goals.
• Limiting the contest to a short period.
• Keeping contest rules uncomplicated.
• Ensuring that prizes are desirable to employees.
• Linking rewards directly to performance.
• Giving rewards and recognition promptly.

Prizes to crown an employee reward program should meet most of the following criteria:

• Have lasting value.
• Reflect the effort and quality of the recipient’s performance.
• Inspire pride of ownership.
• Be useful.
• Suit the personal taste of the recipient.
• Reflect the best image of the company.

While the details referenced here are primarily focused on employee reward programs, variations can also work well with independent contractor, vendors, and even customers and clients.  Motivation is a powerful tool and when used properly can help you get the results you desire.

About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally