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When giving a gift give something that you would like to receive. Too many times companies will give away low quality gifts. When your customer receives a low quality gift from you they may perceive that all you have or do is low quality.

If your customer is willing to take time to drive past your competition and come to your store, surf past the thousands of web sites and spam ads to spend their hard earned dollars with you, then you need to take the time to put some thought and yes even some expense into a gift for them. Think of it as an investment toward future business.

Remember that a discount to your business is not a gift. A true gift is something that the recipient is happy to receive and does not have to spend any money or do any other thing to receive it. If you can give a gift that the recipient gets to choose, even better. If they choose it they will use it. It has become something that they want not something they were stuck with.

You want your customers to be excited about the gift they receive. You want them to brag about it. You want them to use it, display it and tell their friends about it.

When you promote your business using gifts you are getting a much better return for your advertising dollar. It won’t be a 30 second commercial or a discarded print ad, it will be the gift on their desk, in their kitchen or den that continuously reminds them of you. So when they need your type of product or service it will be you they think of first.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally

Imagine… Your name was just called, you are the lucky winner of the raffle, you rush to the front of the room to claim your prize. It’s an envelope and you wonder what’s inside as you excitedly walk back to your seat. You can’t wait to open it to see what you won. Is it a gift certificate to a restaurant, a gift card to a local store??? Guess again – it’s a discount on products or services…

If you’re like most, your mood just went from happy and excited to disappointed. You went from winning a special prize to getting a discount. If you are lucky, it just might be for something you were planning to purchase anyway. However, that’s not usually the case – now, to claim your ‘prize’ you have to spend money you had no intention of spending to get your reward. Or… you do nothing and you won nothing – bummer. What a waste!

Now let’s look at this same scenario from another angle. You are representing your company or the one you work for. You are the person giving the door prize away – you need to market your business, right? Offering a discount or credit towards a purchase will bring in a sale. What’s the problem?

The problem is not in offering a discount or a credit towards a purchase, these are great ways to market your business. The problem lies is using a discount as a gift. Gifts are just that – gifts. They should not require the recipient to have to do anything in order to get their gift, especially not have to spend more money. They should not have strings attached.

Giveaways, raffles and door prizes are a marketing expense and need to be treated as such. When marketing your business the last thing you want is for a potential customer to go from being excited about receiving something from you to sheer disappointment. Obviously this is not good for business.

Invest the time, and the money, into selecting gifts that people will want to receive. Choose something that will have them go from excited about winning to ‘Wow! This is really cool!’ While it’s true that offering a ‘cool’ gift does not guarantee the recipient will ever do business with you, they will talk about what they received. They will tell their friends. They will remember. And that is good for business.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally