Gift Giving for Dummies

When it comes time to get a gift for a family member or friend how do you decide what to get.  Well you take into consideration their likes and dislikes, hobbies or interests.

You choose something that, based on your intimate knowledge of them, you know they will enjoy.

But what about when it comes to business gifts?  How do you make a good choice when you may not know that much personal information about your recipient?  One way is to guess.  Get a gift and hope for the best.  However, you may not get them a memorable gift or a gift they can use.  It might just be something they will toss away or give to somebody else.

The best  choice for a gift is one that the recipient makes for themselves.  But how do you do that?

Easy!  Our Gift Collections make giving business gifts and incentives easy by offering the Gift of Choice. With these collections, recipients choose their own gift from a wide selection of top-quality, brand-name merchandise by redeeming them online. It’s the perfect solution for small to mid-size businesses – and virtually every budget, occasion, and event!

How do they work?

It’s simple and convenient for your business. You just:

1. CHOOSE the budget range you want to stay within.
2. BUY a Gift Collection on line or from your sales associate.
3. GIVE the gift to the recipient to redeem for their perfect gift!

Then, the recipient:

1. DISCOVERS and browses their Gift Collection online.
2. SELECTS the perfect gift from the many name-brand items.
3. RECEIVES the gift shipped right to their door, free of charge.

Here are some occasions when these Gift Collections work amazingly well:

• Sales incentives
• Holidays
• Employee weddings/new baby
• Customer thank you
• New customer welcome
• Corporate events
• Promotions
• Service awards
• Employee acknowledgment
• Safety awards

Here is what these Gift Collections can do for your business?

They can be given to employees, co-workers, supervisors, managers, customers, business associates, and service providers to help:

• Increase productivity
• Generate sales increases
• Improve morale
• Strengthen employee performance
• Create a safer workplace
• Inspire great ideas and suggestions
• Develop loyalty and dedication
• Enhance work environment

Why give these Gift Collections?

Well they have been rewarding, motivating, and inspiring employees and customers for nearly 40 years, and they are trusted by businesses because they offer:

• 180-day Satisfaction Guarantee
• Easy online redemption
• Popular brand-name gifts
• No minimum order required
• Monetary value not displayed to recipient
• Saves the time and expense of shopping for gifts

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About The Author:

Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

Reward Good Behavior

Reward and recognition are the best ways to reinforce the importance of providing excellent customer service and a great way to get your employees attention. If you are wanting them to work towards the standards that you have set, set the goals and put an incentive program in place now. Don’t wait for the annual employee review to either recognize or reprimand employees how your employees serve your customers -generally that may be too late.

Delivering little rewards more often is a far better method and works very well for reinforcing desired behavior. Provide verbal recognition frequently. Tell your employees what they are doing the right when you see them providing good service. It’s much more motivational. And do it in front of the other employees so they get the idea too.

Pass out little rewards on the spot for small efforts and bigger rewards for efforts that are above and beyond your expectations. Your customers like to feel appreciated, and so do employees. You must reinforce the importance of good customer service by acknowledging and rewarding your employees effort to meet your standards. When your employees understand and offer the level of customer service that both you and your customers expect, and then are rewarded for it, everyone wins. Your employees get in the habit of and strive to offer great customer service. Your customers are happier because they are treated well. And both benefit you and your company.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Sally

Give Gifts That Keep On Giving

Most people enjoy getting extra spending money -especially around the holidays. Surveys of American workers have concluded that 95% considered a cash bonus a positive and meaningful incentive. The only problem with giving cash is that often employees simply use the money to pay bills and quickly forget the reward.

Cash or cash substitutes (such as coupons or points that can be traded for products) do, however, give the employee flexibility in deciding how to use the reward. Since it’s their choice, the likelihood of satisfaction increases tremendously. Gift certificates and gift collections have the advantage of quick fulfillment and flexible dollar amounts. They also may or may not have expiration dates and it’s very likely that they don’t have shipping costs associated with them. They can be redeemed in a wide variety of places (including the internet) for a broad range of merchandise, from gourmet food to lawn mowers.

After numerous years consulting with clients about incentive programs I have heard stories time and time again about the reward they chose themselves while working for a previous company. One story was about a step ladder they had received close to 12 years prior. All the details were easily recalled and shared -they still have the step ladder in their pantry to this day. Even today I got to hear the story of someone receiving star awards and after receiving a certain number, redeeming them for a flash light. This was after six years… Now that is an incentive that works.

Again – give cash, and although it’s appreciated it is also quickly forgotten. Give a tangible gift, especially one where the recipient gets to choose their own reward, and it’s remembered indefinitely. The choice is yours.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Sally

Good Gift, Bad Gift

Category: Business Gifting

Good business gifts can help to strengthen the relationship. Bad gifts can just as easily break them. And no one wants to be known as the person who gave someone a lousy business gift.

According to an article in the Salt Lake City Tribune, almost half of all employees that participated in a survey about business gifts disliked what they received. The survey indicated the following:

  • 59% said they did not keep the gift
  • 48% did not like the gift given
  • 41% said they threw the gift away
  • 32% felt the gift was not useful
  • 24% felt the gift was cheap
  • 22% said they gave the gift to someone else

“Paper weights and calendars… with coffee mugs, stuffed animals, pens, hams and fruitcakes” were at the top of the list of bad gifts according to the article.

There is a lesson to be learned here -and it’s not ‘skip giving gifts, people are just ungrateful anyways’. Business gifts are important and when properly selected can create results that will benefit your business. The lesson here is to give gifts that are considered valuable to the people receiving them.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Sally

How To Motivate In Today’s Economy

Most companies have one or more formal reward programs in place for recognizing employee performance. Although most programs typically recognize only a small number of employees, for those employees the experience is significant and motivating… and the public acknowledgment can help to shape the future aspirations of other employees as well.

One way to build anticipation and momentum in obtaining certain desired behaviors is to create an employee reward program through a contest of some sort. The desired behavior is typically described along with other requirements, and the rewards are made explicit. Keys to a successful employee contest include:

  • Promoting the program and its purpose.
  • Setting realistic, achievable and measurable goals.
  • Limiting the contest to a short period.
  • Keeping contest rules uncomplicated.
  • Ensuring that prizes are desirable to employees.
  • Linking rewards directly to performance.
  • Giving rewards and recognition promptly.

Prizes to crown an employee reward program should meet most of the following criteria:

  • Have lasting value.
  • Reflect the effort and quality of the recipient’s performance.
  • Inspire pride of ownership.
  • Be useful.
  • Suit the personal taste of the recipient.
  • Reflect the best image of the company.

While the details referenced here are primarily focused on employee reward programs, variations can also work well with independent contractor, vendors, and even customers and clients.  Motivation is a powerful tool and when used properly can help you get the results you desire.

About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Sally

Business Gift Giving Guidelines

Category: Business Gifting

As your appreciation grows for those you do business with, you are probably thinking, “I do a lot of business with whom ever. “What should I get them to show my appreciation?”

Your first thought is probably to get him or her something expensive and flamboyant, to make sure they know how much you appreciate them. Get that thought out of your head.  You should never give an expensive gift just to try to win points.  If you had a sale or wrote a contract for several  thousand or millions of dollars, sure an expensive gift would be great but that’s the only time.

Here are a couple great rules you can gift by:

  • Check the policy of the company. For some companies it is totally a no-no to give their employees gifts. If that’s the case, respect their company’s rules. Send them a card or hand written thank you, it will mean a lot to them.
  • Even if the company allows gifts, don’t go crazy. Expensive gifts make company representatives nervous. Many think that accepting a high-priced gift obligates them to continue doing business with you. There are many inexpensive yet very nice gifts that say “Thank You” without making them nervous.
  • DO NOT send gifts with corporate logos (pens, coffee mugs, Post-It notes). They will remember who the gift is from without your company name screaming at them.

The best thing you can do is put some thought behind what you give. Give something you wouldn’t mind getting your self.  Don’t just grab any old thing and though you don’t want to spend a fortune, don’t be cheap either.  The quality of the gift you give says a lot about you and your company.  A good quality gift that you put thought into will say “We appreciate your business”.  Also, be sure you attach a nice card with it.
Following some simple, common sense guidelines for gift giving will take you a long way in both business and personal situations that call for gifts.
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About The Author:

Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike
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