Register Now!
Sign up below to receive our newsletter
along with other special offers & discounts!

Most people enjoy getting extra spending money -especially around the holidays. Surveys of American workers have concluded that 95% considered a cash bonus a positive and meaningful incentive. The only problem with giving cash is that often employees simply use the money to pay bills and quickly forget the reward.

Cash or cash substitutes (such as coupons or points that can be traded for products) do, however, give the employee flexibility in deciding how to use the reward. Since it’s their choice, the likelihood of satisfaction increases tremendously. Gift certificates and gift collections have the advantage of quick fulfillment and flexible dollar amounts. They also may or may not have expiration dates and it’s very likely that they don’t have shipping costs associated with them. They can be redeemed in a wide variety of places (including the internet) for a broad range of merchandise, from gourmet food to lawn mowers.

After numerous years consulting with clients about incentive programs I have heard stories time and time again about the reward they chose themselves while working for a previous company. One story was about a step ladder they had received close to 12 years prior. All the details were easily recalled and shared -they still have the step ladder in their pantry to this day. Even today I got to hear the story of someone receiving star awards and after receiving a certain number, redeeming them for a flash light. This was after six years… Now that is an incentive that works.

Again – give cash, and although it’s appreciated it is also quickly forgotten. Give a tangible gift, especially one where the recipient gets to choose their own reward, and it’s remembered indefinitely. The choice is yours.
.

About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally

In a tough economy like we are faced with today, you might be quick to answer with “Cash, of course!” But, think again. Cash pays for our rent and mortgages, buys our groceries, pays utility bills, insurance, car loans, and on and on and on… It pays for all of our routine daily, monthly, and annual expenses. It’s the main reason we work “for a living.” When you give cash as a gift, what happens? Sure, there is the instant gratitude from the recipient: “Oh thanks! I can really use this!” But then, guess where the money goes? It usually gets lumped in and deposited in the bank with our regular income. Then it used to pay bills and all of those routine expenses. Of a $50 cash gift, $20 might go towards rent, $15 to buy groceries, $10 to help with a car payment, and if you’re lucky, $5 might actually help your recipient splurge on a Friday night takeout dinner that they’ll forget all about by next month.

Yes, money may be tight for some right now. But a tangible gift will always be appreciated and won’t soon be forgotten.
.

About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally