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Many business owners and managers think that the only reason that their business exists is to offer a product or service to their customers at a fair and competitive price.  And while that is in  fact true, your job is also to create customers to buy those products.

But getting customers in the door to spend money is just half of the battle.  The real goal is to get your customers to be happy enough with you that not only do they come back, but that they create more customers for you.  You need to create customers who create customers.

So how do you get customers to come back and bring friends and family?

First, stay in touch with your customers.  Newsletters, personal emails or cards, questionnaires or a simple phone call.  Personal emails or cards, I feel, are the best.  Having customers fill out questionnaires either in your store or on email is fantastic.  What better way to find out what your customers want than to ask them?  Personal phone calls can be a challenge with todays lists of  phone call opt-outs, however there are professional companies that can make those call for you.

The second way is using gifts.  Everyone like to receive a gift and sending personal gifts to your customers makes you stand out from your competition.  I don’t recommend sending out discounts to your store, instead offer a complimentary gift with no strings attached or a physical gift sent to their home.

Third, simply ask for referrals.  Let your customers know that you appreciate referrals and if they are happy with your service you would like them to tell their friends and family.

Another great way to get feedback from and stay in touch with your customers is social media, ie; Facebook, Twitter, etc.  Having a fan page, posting special promotions or customer surveys can be done easily and inexpensively through social media.  If your not using it you are missing the boat.

There are many ways to keep your finger on the pulse of what your customers want and expect and in doing so you will keep them happy and in turn they will tell everyone about you.

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About The Author:

	Mike Liddicoat is a Husband, Father, Speaker and the Sales & Marketing Director of AttaBoy! Solutions. His goal is to help businesses maintain relationships, ensure future business and acquire new referrals through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.
Contact Mike

Do you know the difference? Many businesses cross the line between the two as if there wasn’t a line.

Here’s my story:
I was working in the corporate world, loved my job, loved my boss and co-workers. I really had no complaints at all. I was compensated well and was provided with a lot of opportunities for growth and advancement. At one point, I actually thought I might retire with 20 years of service. Then one day at one of our regularly scheduled mandatory meetings, I heard some comments amongst my coworkers that I hadn’t ever noticed before. Someone was being awarded “Employee of the Quarter” and I heard the side chatter, the whispering at the back of the room, the snickering and what was said struck a nerve. “I bet their gonna get IBM Merchandise.” Wow! How ungrateful, but then again… it made sense. Here was someone that had out-performed everyone else in the office, someone that had excelled in their job. IBM Merchandise – really???

Now don’t get me wrong, promotional products definitely play a role in business. They are great for trade shows and for giveaways aimed at ‘branding’ a company. And most employees enjoy receiving and displaying the little nick-knack garb and wearing the logo apparel -I know I did. In fact, everyone I worked with had that IBM Merchandise displayed prominently in our cubicles. We loved it even more when they passed out IBM T-shirts. Why wouldn’t we? It’s free stuff. But there is a difference between giving out promotional items and using them as a business gift to reward an employee for a job well done.

From that day forward, I felt a strong urge to educate companies on the importance of rewarding their employees in a way that is meaningful and also motivational.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally