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Consumer opinion is vital for any company. Whether you are launching a new service or product line, it’s important to know how your clients and prospective customers will react. However, it can be difficult to get people to spend time taking a survey. When you need the feedback and timing is of the essence, sometimes using an incentive is just the thing you need to add extra mileage to a survey campaign.

There are several way to put this type of program in place. The determining factor for which you choose should be determined by your business and how it operates. Obviously, the best would have an end result of the customer walking in to your location to claim their reward. This gives you an opportunity to “WoW” them and offer that personal interaction that is so important to have between the customer and your staff. Personal interaction plays a big part in helping to build a quality relationship. Another great way is to provide a ‘code’ that could be redeemed on your website once the survey information has been submitted. This is a great way to drive traffic and give your customer another chance to browse your offerings.

The number of ideas that could be outlined here are only limited by your creativity. Likewise, the types of rewards offered for completing the survey are unlimited. They need to be quality, yet should not be too expensive. Remember, a very successful survey with a lot of responses could get very costly very fast. However, the information you will gain is invaluable!
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally

…that is the question.  Or is it?

Incentives have been used by businesses for years to motivate their employees to produce more – more products, more sales, or even to offer better customer service. They are also used to build business relationships, honor and encourage loyalty, thank buyers for large and/or frequent purchases, and to welcome new prospects. By implementing programs that focus on motivation by reward on both sides of the coin, the benefits are real:

• Productive, engaged employees who work harder, produce more, and stay with the company.

• Satisfied, loyal customers who buy more and tell others about the company.

Motivated employees are productive. Sales programs and internal competition for a prize considered to be highly valuable are very effective. Salespeople especially have clearly defined goals with measurable results, making incentives a major strategy. When an employee is singled out for doing a good job, they feel good about it. When they receive a gift to mark their achievement, they feel even better. As a result, they will display more loyalty and be more conscientious on the job.

Appreciated clients are loyal. When a new customer gets a smile and a handshake, it builds their relationship with the individual and the company. When they receive a welcome or thank-you gift to mark the occasion, they feel even better about it. Once again, human nature takes it back to basics: People like to feel valuable, important, and appreciated. When a company not only delivers their products and/or services to a client, but goes beyond to give them a tangible sign of how much their business means to the company, good things happen for everyone. New accounts are open, customers become loyal and stay, customers buy more, and the company sets itself apart from the competition.

Incentives are the classic dangling “carrot”. It’s human nature – we’ll work harder if there’s a reward that we find worthwhile at the end of our efforts. As the old saying goes, you can lead a horse to water but you can’t make him drink… however, if you salt the hay he will be thirsty when he gets there. Salt that hay, dangle that carrot – incent and get results!
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally

There are 5 basic types of incentive programs that companies can adopt, each of them are used for a different purpose and can help generate results in a specific area.  Many companies choose to implement more than one incentive program based on their unique business goals. Whether offering several programs of the same type or mixing and matching various types to achieve your business goals, incentive programs play a vital role.  In fact, most successful companies have at least one incentive program in place at any given time.

Below is a basic description of the types of incentive programs and a simple description of how they are used:

Recognition Programs
used to reward employees for a job well done

Sales Incentive Programs
used to motivate salespeople and sales teams to reach their goals and increase sales

Length of Service Programs
used to celebrate annual anniversaries of employees

Wellness Programs
used to support employees health and fitness goals, helps to reduce absenteeism

Safety Programs
used to encourage employees to create a safe work environment

Regardless of the goals you have set for your company, there is an incentive program that can help you to achieve those goals. Choose the incentive program (or programs) that are applicable to your goals and get started -you will be pleasantly surprised by the results that can be achieved.
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About The Author:

Sally Liddicoat is a Wife, Mother, Speaker and the Founder & CEO of AttaBoy! Solutions. Her goal is to help businesses increase sales, generate ongoing referrals, strengthen relationships and create loyal customers and employees through appreciation marketing. Throughout this blog you can sign up for updates, news, special offers, discounts and more. So take a look around, leave a comment or two and enjoy.

Contact Sally